Seryna and I actually go back a few years to when we both lived on the mainland. I have done a few shoots for her ( check them out here: Seryna Myers ) but now that we both live on the island it was time to do some new images for her next venture! She […]

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Brand Photography, Featured

When it comes to doing your branding photos, it isn’t just about showcasing who you are and what you look like, it’s about showing your potential clients how you want them to feel. Especially in the case of professions like counselling, the goal is for clients to feel calmer, grounded, more at peace. When I […]

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Brand Photography, Featured

With an internet full of a lot of… well… crap, how do you manage to stay engaged and provide value to your audience without just adding to the noise? Because as we’ve noticed a huge shift in the internet in the last few months as in people just don’t want to scroll and consume as […]

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Brand Coaching, Featured, Thought Provoking

Scott came to me last summer looking for some new headshots and branding photos as a lawyer in downtown Victoria. He wanted to be approachable yet professional and we decided to bring in the vibe of the downtown area to resonate with his potential clients. I had a lot of fun getting to know Scott […]

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Brand Photography

I met Kyla online almost two years ago and she graciously invited me to be on her podcast. After a fabulous conversation and realizing we both we dachshund fans and about to live in the same city (this was before I moved to Victoria), it was an easy instant friendship. When I moved to Victoria, […]

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Brand Photography, Featured

AI is the elephant in the room for every business owner. Some people absolutely hate it while others swear by it. When it comes to your personal brand, you really have to find the balance in letting it be a tool for your business without overpowering the trust you’re cultivating in your personal brand. So […]

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Brand Coaching, Featured, Thought Provoking

Anything you’d like to add to the list? PS – If you need help adjusting any of these things, 1:1 coaching, professional but authentic branding photos, or even hypnotherapy can help you. Book a session today.

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Brand Coaching, Featured, Thought Provoking

I met Brittney a little more than over a year ago via instagram. We had connected through some mutual people and I was particularly fond of getting to know some islanders before I moved over! So when I moved back in the summer of 2025, Brittney and I met up fairly quickly. Funny enough she […]

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Brand Photography, Featured

One of my favourite places to go for a walk near my home in Royal Bay, Colwood is this little park called Tower Point. This gem of a location is part of the larger Witty’s Lagoon area in Metchoin, but this spot itself is up on the cliff. It has a great mix of ocean […]

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Brand Photography, Featured

Hypnotherapy has been the number one game changer in my personal brand, and ultimately can be an excellent tool for any business owner. What is Hypnotherapy? Hypnotherapy is a gentle and powerful way to work with the unconscious (aka subconscious) mind — the part of you that holds your beliefs, emotions, and automatic patterns. Through […]

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Brand Coaching, Featured, Thought Provoking

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Personal Branding Coach & Photographer

Westshore / Victoria BC Canada

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@thevioletstef