If you’ve never been hypnotized, it may seem like a bit of a woo-woo type phenomenon that the media portrays as forcing people to do things they don’t want to.  But the reality is, it could be further from the truth.  Hypnosis is a way of calming your conscious (the aware thinking) mind and tapping […]

I love working with personal brands in industries like mortgage brokers, because they sell the same thing and it’s very competitive so a strong personal brand is a must have. People need to connect with you to create that trust and pick you as their provider. Working with Nadia was a ton of fun, she […]

When I ask people why did they choose their realtor, their web designer, their massage therapist.. anything really. They say “because I liked *this* about them and I could connect with them on it” in some form or another.  Which is relatability.  So when it comes to our branding photos, why is it so many […]

We talk a lot about soulmate clients here and with mutual growth between you and your audience, there’s bound to be times you just don’t fit with people anymore. There could be times you need to say goodbye and as we move through this season of change in fall, now is the time to figure […]

There’s no secret that I know a lot about colour! So when I found this colour wall for some branding photos, I knew that I would have to use it. Tannis is a Reiki practioner who has done photos with me before so she had a ton of nature infused imagery and wanted to break […]

When you’re in a profession like accounting, it can be a challenge to build a personal brand that makes things feel more enticing as most people aren’t entirely excited for taxes. Hah! Kristina came to me wanting images that were warm, inviting, personable while still ensuring that she showed her professionalism. We opted to photograph […]

Remember when you were a kid and in order to make anything fun, you had to make it a game? Maybe even your parents did the whole food is an airplane going into your mouth so that it was fun. I think being on brand is kind of the game part of your personal brand. […]

I recently had the opportunity to go over to Nanaimo at the Bethelam Centre for a beautiful retreat that focused on celebrating the light that you bring to the world, something many of us struggle to take the time for. This location is just a short drive from Nanaimo city centre and the ferry terminals. […]

Mortgage Brokers are one of my most common clients – because they all benefit from some personal branding work to stand out from their competition. A lot of the time they fall into the habit of wanting to work with everyone and at the same time not showing off who they are so people know […]

Let’s be straight up here: when you invest in photography for your business, you should be getting a lot more out of it than you might be. Translation: are the photos moving the needle forward on your business? Here’s a few reasons why they might not be: What do your branding photos saying about you? […]