Did you know that up to 95% of what we do is unconscious? Yet we try and 100% *think* our way through business. When we dial down what runs our life through our brain, over 90% is controlled by your unconscious mind. Which means you don’t have to actively think about what you are doing. […]

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Brand Coaching, Featured, Thought Provoking

I’ve been a hypnotherapist as part of my personal branding coaching for the last 6 years. I use the techniques for helping people work through business mindsets and quite commonly to help them feel more comfortable in front of the camera. Shh, it’s my special secret. However recently I’ve branched out the hypnotherapy as a […]

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Brand Photography, Featured

I am super fortunate to have met Brenn through some networking and I absolutely love what she’s up to! Her mission is to support animal caregivers (such as vet assistants) so in turn they can better support the people who have animals to care for themselves. Brenn is achieving some pretty unique things so with […]

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Brand Photography

Seryna and I actually go back a few years to when we both lived on the mainland. I have done a few shoots for her ( check them out here: Seryna Myers ) but now that we both live on the island it was time to do some new images for her next venture! She […]

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Brand Photography, Featured

When it comes to doing your branding photos, it isn’t just about showcasing who you are and what you look like, it’s about showing your potential clients how you want them to feel. Especially in the case of professions like counselling, the goal is for clients to feel calmer, grounded, more at peace. When I […]

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Brand Photography, Featured

With an internet full of a lot of… well… crap, how do you manage to stay engaged and provide value to your audience without just adding to the noise? Because as we’ve noticed a huge shift in the internet in the last few months as in people just don’t want to scroll and consume as […]

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Brand Coaching, Featured, Thought Provoking

Scott came to me last summer looking for some new headshots and branding photos as a lawyer in downtown Victoria. He wanted to be approachable yet professional and we decided to bring in the vibe of the downtown area to resonate with his potential clients. I had a lot of fun getting to know Scott […]

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Brand Photography

I met Kyla online almost two years ago and she graciously invited me to be on her podcast. After a fabulous conversation and realizing we both we dachshund fans and about to live in the same city (this was before I moved to Victoria), it was an easy instant friendship. When I moved to Victoria, […]

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Brand Photography, Featured

AI is the elephant in the room for every business owner. Some people absolutely hate it while others swear by it. When it comes to your personal brand, you really have to find the balance in letting it be a tool for your business without overpowering the trust you’re cultivating in your personal brand. So […]

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Brand Coaching, Featured, Thought Provoking

Anything you’d like to add to the list? PS – If you need help adjusting any of these things, 1:1 coaching, professional but authentic branding photos, or even hypnotherapy can help you. Book a session today.

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Brand Coaching, Featured, Thought Provoking

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Personal Branding Coach & Photographer

Westshore / Victoria BC Canada

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@thevioletstef