I used to be one of those photographers who delivered all the best photos from the session. A 1hr session, I took maybe 200-300 photos and I gave you what I thought to be the best 80 or so. But then I realized it wasn’t serving my clients the best possible way, nor leaving room […]

One of the most important things for me in my business is to work with people to find their Soulmate Clients. Because I wholeheartedly believe that working with people who light you up, respect you and cherish your work makes ALL the difference in the world of your business. So when it comes to MY […]

Struggle with confidence? You’d be surprised how many people you think are confident didn’t start off that way. The last couple years I get comments about my confidence. Both in person and what it seems like online through this account.  It usually catches me off guard because a lot of the reason I work in […]

Today is Winter Solstice.  Where to you, it might mean just the shortest day of the year in the Northern Hemisphere. Or that time we know we are officially in Winter.  To me, it’s quite the bundle of energy shifts.  Particularly the way my own energy works, any season change has this big shift into […]

You change as a person and so does your business, so you will find times you need a rebrand in your personal branding. This is how you know it might be time. At times throughout your progress, you need to check in with 3 options.  I usually say that your brand needs REFINEMENT every 3-6 […]

Building a personal brand to support your business is about connecting with new clients right? I mean, why else are you investing your time into marketing?  Here are 3 ways you can do so outside of social media, with a unique twist on each.  Which one will you try first? Need help with some more strategy? […]

Hey, it’s Stef. Let me tell you why finding your soulmate clients is so incredibly important to me. Growing up, I outwardly did well in school grades wise and really was good at just playing the part of a good girl. Despite some teachers telling me that I was doing things the “wrong” way – […]

When I first met with Sabine to discuss her branding photography session, she let me know that she runs a successful bookkeeping business. Over time she had ended up primarily working with barbershops and salon, which was a niche that definitely needs more streamlining for their books! By the time we go to the photo […]

Crystal and I met through her husband’s family. A decade (!!!) ago, her mother in law hired me to do an extended family photo session. At this time Crystal and her husband weren’t married yet but we got to know each other. Shortly after they hired me to photograph their wedding! Which was an amazing […]

Your personal brand is ultimately to sell your talent, services or products to an audience.  The personal side is to help connect you with that audience.  But are you becoming too personal? Sharing too much of relatable “stuff” and not enough about the actual business?  If your personal brand becomes more about you and less […]