I love working with personal brands in industries like mortgage brokers, because they sell the same thing and it’s very competitive so a strong personal brand is a must have. People need to connect with you to create that trust and pick you as their provider. Working with Nadia was a ton of fun, she […]

We talk a lot about soulmate clients here and with mutual growth between you and your audience, there’s bound to be times you just don’t fit with people anymore. There could be times you need to say goodbye and as we move through this season of change in fall, now is the time to figure […]

Hypnosis is an excellent tool for helping you in your life, business and of course: personal brand because it helps you shift things about yourself that you may find difficult to do just by “willing it” It works on the unconscious level where most of your behaviours and beliefs are held.  Unlike what you see […]

Your personal brand is the image that is put out into the world and people make decisions based off it whether or not they like you, value your information and possibly buy from you.*

I met Kaylee a few years ago thanks to an introduction from another one of my clients: Tannis. Kaylee had done her Reiki training with Tannis and was on the path of starting her own business. Kaylee and I did some branding work to start and then she came back later to do these beautiful […]

One of the most important things for me in my business is to work with people to find their Soulmate Clients. Because I wholeheartedly believe that working with people who light you up, respect you and cherish your work makes ALL the difference in the world of your business. So when it comes to MY […]

You change as a person and so does your business, so you will find times you need a rebrand in your personal branding. This is how you know it might be time. At times throughout your progress, you need to check in with 3 options.  I usually say that your brand needs REFINEMENT every 3-6 […]

Building a personal brand to support your business is about connecting with new clients right? I mean, why else are you investing your time into marketing?  Here are 3 ways you can do so outside of social media, with a unique twist on each.  Which one will you try first? Need help with some more strategy? […]

When I first met with Sabine to discuss her branding photography session, she let me know that she runs a successful bookkeeping business. Over time she had ended up primarily working with barbershops and salon, which was a niche that definitely needs more streamlining for their books! By the time we go to the photo […]

Crystal and I met through her husband’s family. A decade (!!!) ago, her mother in law hired me to do an extended family photo session. At this time Crystal and her husband weren’t married yet but we got to know each other. Shortly after they hired me to photograph their wedding! Which was an amazing […]