With an internet full of a lot of… well… crap, how do you manage to stay engaged and provide value to your audience without just adding to the noise? Because as we’ve noticed a huge shift in the internet in the last few months as in people just don’t want to scroll and consume as […]

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Brand Coaching, Featured, Thought Provoking

I met Kyla online almost two years ago and she graciously invited me to be on her podcast. After a fabulous conversation and realizing we both we dachshund fans and about to live in the same city (this was before I moved to Victoria), it was an easy instant friendship. When I moved to Victoria, […]

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Brand Photography, Featured

AI is the elephant in the room for every business owner. Some people absolutely hate it while others swear by it. When it comes to your personal brand, you really have to find the balance in letting it be a tool for your business without overpowering the trust you’re cultivating in your personal brand. So […]

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Brand Coaching, Featured, Thought Provoking

Anything you’d like to add to the list? PS – If you need help adjusting any of these things, 1:1 coaching, professional but authentic branding photos, or even hypnotherapy can help you. Book a session today.

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Brand Coaching, Featured, Thought Provoking

I met Brittney a little more than over a year ago via instagram. We had connected through some mutual people and I was particularly fond of getting to know some islanders before I moved over! So when I moved back in the summer of 2025, Brittney and I met up fairly quickly. Funny enough she […]

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Brand Photography, Featured

One of my favourite places to go for a walk near my home in Royal Bay, Colwood is this little park called Tower Point. This gem of a location is part of the larger Witty’s Lagoon area in Metchoin, but this spot itself is up on the cliff. It has a great mix of ocean […]

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Brand Photography, Featured

Hypnotherapy has been the number one game changer in my personal brand, and ultimately can be an excellent tool for any business owner. What is Hypnotherapy? Hypnotherapy is a gentle and powerful way to work with the unconscious (aka subconscious) mind — the part of you that holds your beliefs, emotions, and automatic patterns. Through […]

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Brand Coaching, Featured, Thought Provoking

A headshot session for counsellor in Victoria

Fernanda recently reached out to me wanting some headshots and branding images for her new counselling business. She’s in start up mode so like many new businesses, we were looking for just a quick but effective session.

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Brand Photography, Featured

Last night I attended a networking meeting. In this group I hold the “photographer” seat, so naturally when I have a 1 minute slot to speak: I talk about branding photography. However, this space allows for more conversation. More casual interactions and we aren’t just “selling” to each other. We genuinely are trying to solve […]

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Brand Coaching, Featured, Thought Provoking

I met Mary through my networking group with Resilient Women in Business where we meet twice a month to share about our businesses and build relationships. Mary and I connected right away as she had booked me just on the first day that I had visited the chapter. Considering we had just moved, it was […]

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Brand Photography, Featured

Contact Me

I can't wait to connect!

Personal Branding Coach & Photographer

Westshore / Victoria BC Canada

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@thevioletstef