- Find out where your passion + serving others intersect
- Know what things you are solving for people
- Tap into what you are good at
- Know your why
- Establish your ideal clients
- Have a consistent colour palette
- Use consistent themes in your brand design
- Include something that is unique to you that shows your personal side (love for wine, dogs, etc)
- Show your own face
- Use your own words in content
- Use your own voice in videos
- Have professional photos that showcase your brand
- Dress in your brand colours/themes
- Buy business products in your brand colours/themes for your photos and meetings
- Learn to love the experience of being in front of the camera
- Know that working with your ideal clients trump your own insecurities
- Face your insecurities
- Understand you are imperfectly perfect
- Develop your resilience
- Delete and unfollow negative people
- Reassess who you are working with if it doesn’t feel good
- Strengthen your empathy without taking on people’s “stuff”
- Trust your intuition
- Learn to take things less personally
- Make changes when necessary
- Be at CAUSE for your brand and business (take ownership that it’s on you)
- Work with clients who actually want your services
- Understand your values and build your brand around them
- Network with like-valued people
- Collaborate with complimentary entrepreneurs
- Don’t be afraid to get help or ask for feedback
- Say no.
- Be YOU
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