Remember when you were a kid and in order to make anything fun, you had to make it a game? Maybe even your parents did the whole food is an airplane going into your mouth so that it was fun.
I think being on brand is kind of the game part of your personal brand.
- It makes it this quest of ensuring that you’re “on brand” and it means that wherever you go, maybe you see things that are resonating with you.
- It makes finding clothing, accessories for your business part a side quest for completion points.
- It takes SO many decisions off the table of what colours to use in your next post, what to wear for your next meeting or photo session, what to talk about, how to take the information you need to share and make it appealing.
- Then you get excited about completing the quests that maybe your confidence boosts a little or at least gives you an extra pep in your step that day.
- And the best part? It actually helps you make money and attract clients. Something that probably didn’t happen when you made things a game as a kid.
So many times my coaching clients are ecstatic to tell me that someone recognized them because they were on brand, or they send me a screenshot of something they bought for their next shoot, or they get a little giddy because decisions weren’t so hard anymore.
There’s something to it. Don’t you think?
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