Your personal brand is ultimately to sell your talent, services or products to an audience.  The personal side is to help connect you with that audience.  But are you becoming too personal? Sharing too much of relatable “stuff” and not enough about the actual business?  If your personal brand becomes more about you and less […]

Our personal brands are this amazing blend of who we are and who we help. After building my own personal branding, these are the things that I have found to be the most important, particularly from a mindset point of view and how you run things. I could go on but 10 seems like a […]

Personal Branding is a newer term over the last decade, and while it’s a subset of “regular” branding in general, it’s not the same.  What exactly IS Personal Branding? A lot of people understand what branding is, but what is the difference between regular branding and personal branding. Here are just some of the many […]

Time is one of our most precious commodities. Everyone always wants more and doesn’t seem to have enough.  So why spend more of it on your Personal Brand?  The ROI (return on investment) You’ll get more of your time back in exchange for what you put in. Your Personal Brand allows you to… Focus With […]

Creating recurring income is one of the best ways to ease stress in your business so you can focus on growth. It can be done more on a passive level with evergreen programs, as payment plan style experiences or memberships. No matter what approach you take, it requires a few things for you to get […]

If you know that…Energy follows intention You thrive when you focus on a goal Get distracted easily with shiny things Feel at ease when you have purpose Are happy when you have measurable results Then yes. A yearly word, phrase or theme is very useful. As it can help you with all these things. Do […]

A little overwhelmed with where to start in building an effective personal brand? Building a personal brand for your business is simple in this 3x3x3 method. 3 Personal Things 3 Content Pillars 3 Steps to Get There 3 Personal Things > Your personal brand needs to showcase you as a person but going too far […]

Have you ever had a client that made you doubt your worth? Maybe they..  decided to go with someone else didn’t pay you! overly questioned your methods weren’t excited about working together again constantly negotiated your services weren’t happy with the results had a ton of miscommunication I think we’ve all experienced at least one […]

Have you ever wondered the difference between BRANDING & MARKETING?   Let’s talk about it.   Branding This is what you get people to FEEL. Connection. Authenticity. Relatable. Understood. Heard. Appreciated. Excited. Moved.  Marketing This is what you get people to DO. Buy your product. Follow you. Invest in your services. Join your community.  You need both […]

Recently I had the pleasure of getting to know Michelle. Like many of my personal branding clients, she worked with me on both the photography side of things and brand coaching. The majority of my clients choose to do this combo as they know that have an overall cohesive brand beyond the photos is far […]

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Personal Branding Coach & Photographer

Langley & Victoria BC Canada

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@thevioletstef