AI is the elephant in the room for every business owner. Some people absolutely hate it while others swear by it. When it comes to your personal brand, you really have to find the balance in letting it be a tool for your business without overpowering the trust you’re cultivating in your personal brand. So […]

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Brand Coaching, Featured, Thought Provoking

Anything you’d like to add to the list? PS – If you need help adjusting any of these things, 1:1 coaching, professional but authentic branding photos, or even hypnotherapy can help you. Book a session today.

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Brand Coaching, Featured, Thought Provoking

Hypnotherapy has been the number one game changer in my personal brand, and ultimately can be an excellent tool for any business owner. What is Hypnotherapy? Hypnotherapy is a gentle and powerful way to work with the unconscious (aka subconscious) mind — the part of you that holds your beliefs, emotions, and automatic patterns. Through […]

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Brand Coaching, Featured, Thought Provoking

No matter how much you love what you do there will always be the possibility of days you want to the throw the towel in. Maybe a string of frustrations. Maybe something pulling you in other directions (I know my fellow manigens get this). Maybe the feeling that a fresh start, should be a completely […]

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Brand Coaching, Thought Provoking

Last night I attended a networking meeting. In this group I hold the “photographer” seat, so naturally when I have a 1 minute slot to speak: I talk about branding photography. However, this space allows for more conversation. More casual interactions and we aren’t just “selling” to each other. We genuinely are trying to solve […]

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Brand Coaching, Featured, Thought Provoking

If you’ve never been hypnotized, it may seem like a bit of a woo-woo type phenomenon that the media portrays as forcing people to do things they don’t want to.  But the reality is, it could be further from the truth.  Hypnosis is a way of calming your conscious (the aware thinking) mind and tapping […]

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Brand Coaching

When I ask people why did they choose their realtor, their web designer, their massage therapist.. anything really. They say “because I liked *this* about them and I could connect with them on it” in some form or another.  Which is relatability.  So when it comes to our branding photos, why is it so many […]

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Brand Coaching, Brand Photography

We talk a lot about soulmate clients here and with mutual growth between you and your audience, there’s bound to be times you just don’t fit with people anymore. There could be times you need to say goodbye and as we move through this season of change in fall, now is the time to figure […]

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Brand Coaching, Featured, Thought Provoking

Remember when you were a kid and in order to make anything fun, you had to make it a game? Maybe even your parents did the whole food is an airplane going into your mouth so that it was fun. I think being on brand is kind of the game part of your personal brand. […]

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Brand Coaching

I recently had the opportunity to go over to Nanaimo at the Bethelam Centre for a beautiful retreat that focused on celebrating the light that you bring to the world, something many of us struggle to take the time for. This location is just a short drive from Nanaimo city centre and the ferry terminals. […]

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Brand Coaching, Brand Photography

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I can't wait to connect!

Personal Branding Coach & Photographer

Westshore / Victoria BC Canada

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@thevioletstef