No matter how much you love what you do there will always be the possibility of days you want to the throw the towel in. Maybe a string of frustrations. Maybe something pulling you in other directions (I know my fellow manigens get this). Maybe the feeling that a fresh start, should be a completely […]

Last night I attended a networking meeting. In this group I hold the “photographer” seat, so naturally when I have a 1 minute slot to speak: I talk about branding photography. However, this space allows for more conversation. More casual interactions and we aren’t just “selling” to each other. We genuinely are trying to solve […]

We talk a lot about soulmate clients here and with mutual growth between you and your audience, there’s bound to be times you just don’t fit with people anymore. There could be times you need to say goodbye and as we move through this season of change in fall, now is the time to figure […]

I’ve been pondering this lately a little for my own personal brand, as I like to check in every few months with where I’m going, who I’m speaking to (soulmate clients) and how it is I’m doing that. It’s important to make sure you’re taking a look at who’s coming into your inbox (if anyone […]

Your personal brand is the image that is put out into the world and people make decisions based off it whether or not they like you, value your information and possibly buy from you.*

Struggle with confidence? You’d be surprised how many people you think are confident didn’t start off that way. The last couple years I get comments about my confidence. Both in person and what it seems like online through this account.  It usually catches me off guard because a lot of the reason I work in […]

Today is Winter Solstice.  Where to you, it might mean just the shortest day of the year in the Northern Hemisphere. Or that time we know we are officially in Winter.  To me, it’s quite the bundle of energy shifts.  Particularly the way my own energy works, any season change has this big shift into […]

Building a personal brand to support your business is about connecting with new clients right? I mean, why else are you investing your time into marketing?  Here are 3 ways you can do so outside of social media, with a unique twist on each.  Which one will you try first? Need help with some more strategy? […]

Hey, it’s Stef. Let me tell you why finding your soulmate clients is so incredibly important to me. Growing up, I outwardly did well in school grades wise and really was good at just playing the part of a good girl. Despite some teachers telling me that I was doing things the “wrong” way – […]

Your personal brand is ultimately to sell your talent, services or products to an audience.  The personal side is to help connect you with that audience.  But are you becoming too personal? Sharing too much of relatable “stuff” and not enough about the actual business?  If your personal brand becomes more about you and less […]