Personal Branding is a newer term over the last decade, and while it’s a subset of “regular” branding in general, it’s not the same.
What exactly IS Personal Branding?
A lot of people understand what branding is, but what is the difference between regular branding and personal branding. Here are just some of the many things that differentiate the two:
You can have a personal brand if you run a team or company, in fact it’s even more important as you are not only selling to your potential clients, but potential team members. They want to know who their boss is going to be. The bottom line is “Are you the face of the company and are you the reason people want to buy from it?” Typically it’s your vision that started the company or you’re the one that people are drawn to for the personality, likeness, or similar values. You are the one they learn to trust and like.
If you are someone who needs to be the face of their business such as a coach, realtor, mortgage broker, counsellor then personal branding is definitely the way you need to go. Even if you are a part of a larger umbrella company. If people are buying from YOU, that’s where a personal brand comes in.