I’ve been pondering this lately a little for my own personal brand, as I like to check in every few months with where I’m going, who I’m speaking to (soulmate clients) and how it is I’m doing that. It’s important to make sure you’re taking a look at who’s coming into your inbox (if anyone […]

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Brand Coaching, Thought Provoking

Struggle with confidence? You’d be surprised how many people you think are confident didn’t start off that way. The last couple years I get comments about my confidence. Both in person and what it seems like online through this account.  It usually catches me off guard because a lot of the reason I work in […]

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Stef, Thought Provoking

You change as a person and so does your business, so you will find times you need a rebrand in your personal branding. This is how you know it might be time. At times throughout your progress, you need to check in with 3 options.  I usually say that your brand needs REFINEMENT every 3-6 […]

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Brand Coaching, Brand Photography, Featured

Your personal brand is ultimately to sell your talent, services or products to an audience.  The personal side is to help connect you with that audience.  But are you becoming too personal? Sharing too much of relatable “stuff” and not enough about the actual business?  If your personal brand becomes more about you and less […]

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Brand Coaching, Featured, Thought Provoking

Personal Branding is a newer term over the last decade, and while it’s a subset of “regular” branding in general, it’s not the same.  What exactly IS Personal Branding? A lot of people understand what branding is, but what is the difference between regular branding and personal branding. Here are just some of the many […]

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Brand Coaching

If you know that…Energy follows intention You thrive when you focus on a goal Get distracted easily with shiny things Feel at ease when you have purpose Are happy when you have measurable results Then yes. A yearly word, phrase or theme is very useful. As it can help you with all these things. Do […]

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Brand Coaching, Stef, Thought Provoking

Over my 30+ years in this lifetime, there hasn’t been a time where I haven’t been told…  “You’re too quiet”  “You’re too standoffish”  “Do you even like people?”  Yet at the same time I’ve been told  “You’re too loud” “You’re annoying”  “You’re too much”  “You are too nice to everyone”  Every time I was told […]

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Brand Coaching, Featured, Thought Provoking

Two years ago I was feeling done with potential clients considering me as an option in the endless sea of photographers. Negotiating prices, ghosting me, me bending over backwards for no reward, all the fun stuff. Not to mention I was barely even on people’s radar as a life & business coach. So I decided […]

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Brand Coaching

This won’t be the last time I say this: the world deserves to experience your f*ing magic.  Out there someone is looking for EXACTLY you to help them solve something they are working on.  They can’t FIND you unless you build your personal branding and create an opportunity for them to find and connect with […]

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Brand Coaching, Brand Photography, Thought Provoking

Recently I sat down with Brittany at Empty Desk Solutions and we dove deep into Mindset and how it blocks you in your personal branding. Mom Biz Cafe: Brittany Hardy and Stef Fournier on Mindset Foundations for Personal Brands.Have you ever wondered what mindset has to do with branding? You’re about to find out… Tune in for […]

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Brand Coaching, Featured, Stef, Thought Provoking

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Personal Branding Coach & Photographer

Langley & Victoria BC Canada

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@thevioletstef