Over my 30+ years in this lifetime, there hasn’t been a time where I haven’t been told…  “You’re too quiet”  “You’re too standoffish”  “Do you even like people?”  Yet at the same time I’ve been told  “You’re too loud” “You’re annoying”  “You’re too much”  “You are too nice to everyone”  Every time I was told […]

Two years ago I was feeling done with potential clients considering me as an option in the endless sea of photographers. Negotiating prices, ghosting me, me bending over backwards for no reward, all the fun stuff. Not to mention I was barely even on people’s radar as a life & business coach. So I decided […]

This won’t be the last time I say this: the world deserves to experience your f*ing magic.  Out there someone is looking for EXACTLY you to help them solve something they are working on.  They can’t FIND you unless you build your personal branding and create an opportunity for them to find and connect with […]

Recently I sat down with Brittany at Empty Desk Solutions and we dove deep into Mindset and how it blocks you in your personal branding. Mom Biz Cafe: Brittany Hardy and Stef Fournier on Mindset Foundations for Personal Brands.Have you ever wondered what mindset has to do with branding? You’re about to find out… Tune in for […]

Are you finding people aren’t filling up your calendar as much, your sales are a little harder to get, people maybe don’t want to jump in with you on your team?  Refocus to being of service.  Most of us when we get into the entrepreneurship game it’s to make the world a better place.  Somewhere […]

Creating and building your own personal brand can be a bit overwhelming, especially if you don’t know where to start! A great way to think about it is like a recipe for creating your personal brand. A brand recipe works something like this: Step 1: What do you do and who do you work with?Step […]

Gaining knowledge and learning is an important part of growth in your personal life and brand. It allows us to see things in a new way, redirect our path if needed and add new skills to our roster. Learning through courses, coaches and your networks can change the course of your brand or help you […]

These photos are taken about 2.5 years apart. The one on the right is from my wedding in September 2018. An amazing day in an amazing place. I was marrying the guy I love and surrounded by my favourite people. The purple background one was taken just the other day.  In my office, just being […]

Did you know? Branding Photography is a newer term on the block, showing up just a few years ago and multiplying significantly since the start of the pandemic.  What many people refer to it as is simply photography showcasing a business. A mix of headshots, lifestyle photos, product images and any photos that a business […]

Did you know… Being scared to put yourself out there can be from an event in your past? When I was 10, I wore bright pink jeans to school. When I had put them on in the morning I felt fantastic and super excited to bright and bold. As I arrived at school, a couple […]

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Branding Coach & Photographer

Langley/Vancouver BC Canada

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@thevioletstef