Today is Winter Solstice.  Where to you, it might mean just the shortest day of the year in the Northern Hemisphere. Or that time we know we are officially in Winter.  To me, it’s quite the bundle of energy shifts.  Particularly the way my own energy works, any season change has this big shift into […]

Building a personal brand to support your business is about connecting with new clients right? I mean, why else are you investing your time into marketing?  Here are 3 ways you can do so outside of social media, with a unique twist on each.  Which one will you try first? Need help with some more strategy? […]

Hey, it’s Stef. Let me tell you why finding your soulmate clients is so incredibly important to me. Growing up, I outwardly did well in school grades wise and really was good at just playing the part of a good girl. Despite some teachers telling me that I was doing things the “wrong” way – […]

Your personal brand is ultimately to sell your talent, services or products to an audience.  The personal side is to help connect you with that audience.  But are you becoming too personal? Sharing too much of relatable “stuff” and not enough about the actual business?  If your personal brand becomes more about you and less […]

Our personal brands are this amazing blend of who we are and who we help. After building my own personal branding, these are the things that I have found to be the most important, particularly from a mindset point of view and how you run things. I could go on but 10 seems like a […]

Time is one of our most precious commodities. Everyone always wants more and doesn’t seem to have enough.  So why spend more of it on your Personal Brand?  The ROI (return on investment) You’ll get more of your time back in exchange for what you put in. Your Personal Brand allows you to… Focus With […]

Creating recurring income is one of the best ways to ease stress in your business so you can focus on growth. It can be done more on a passive level with evergreen programs, as payment plan style experiences or memberships. No matter what approach you take, it requires a few things for you to get […]

If you know that…Energy follows intention You thrive when you focus on a goal Get distracted easily with shiny things Feel at ease when you have purpose Are happy when you have measurable results Then yes. A yearly word, phrase or theme is very useful. As it can help you with all these things. Do […]

Over my 30+ years in this lifetime, there hasn’t been a time where I haven’t been told…  “You’re too quiet”  “You’re too standoffish”  “Do you even like people?”  Yet at the same time I’ve been told  “You’re too loud” “You’re annoying”  “You’re too much”  “You are too nice to everyone”  Every time I was told […]

Find out where your passion + serving others intersect  Know what things you are solving for people Tap into what you are good at Know your why Establish your ideal clients Have a consistent colour palette  Use consistent themes in your brand design Include something that is unique to you that shows your personal side […]