Over my 30+ years in this lifetime, there hasn’t been a time where I haven’t been told…  “You’re too quiet”  “You’re too standoffish”  “Do you even like people?”  Yet at the same time I’ve been told  “You’re too loud” “You’re annoying”  “You’re too much”  “You are too nice to everyone”  Every time I was told […]

Two years ago I was feeling done with potential clients considering me as an option in the endless sea of photographers. Negotiating prices, ghosting me, me bending over backwards for no reward, all the fun stuff. Not to mention I was barely even on people’s radar as a life & business coach. So I decided […]

Recently I sat down with Brittany at Empty Desk Solutions and we dove deep into Mindset and how it blocks you in your personal branding. Mom Biz Cafe: Brittany Hardy and Stef Fournier on Mindset Foundations for Personal Brands.Have you ever wondered what mindset has to do with branding? You’re about to find out… Tune in for […]

Building your personal brand is that sweet spot between your life and business, which as you probably know that’s where you start finding your passion. What is authentically you and how you serve the world. Which to me in a nutshell: is your purpose.  Let’s make it easier to BUILD that personal brand today and […]

Are you finding people aren’t filling up your calendar as much, your sales are a little harder to get, people maybe don’t want to jump in with you on your team?  Refocus to being of service.  Most of us when we get into the entrepreneurship game it’s to make the world a better place.  Somewhere […]

Time Line Therapy® is a the brainchild of the late Tad James and combines the power of NLP (Neuro Linguistic Programming) and Hypnosis.  Have you ever wondered why when you repeat a behaviour or get irrationally angry about something, it might remind you of a situation in the past? Maybe something that “triggered” you? This […]

Creating and building your own personal brand can be a bit overwhelming, especially if you don’t know where to start! A great way to think about it is like a recipe for creating your personal brand. A brand recipe works something like this: Step 1: What do you do and who do you work with?Step […]

Gaining knowledge and learning is an important part of growth in your personal life and brand. It allows us to see things in a new way, redirect our path if needed and add new skills to our roster. Learning through courses, coaches and your networks can change the course of your brand or help you […]

These photos are taken about 2.5 years apart. The one on the right is from my wedding in September 2018. An amazing day in an amazing place. I was marrying the guy I love and surrounded by my favourite people. The purple background one was taken just the other day.  In my office, just being […]

Did you know? Branding Photography is a newer term on the block, showing up just a few years ago and multiplying significantly since the start of the pandemic.  What many people refer to it as is simply photography showcasing a business. A mix of headshots, lifestyle photos, product images and any photos that a business […]

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Branding Coach & Photographer

Langley/Vancouver BC Canada

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@thevioletstef